As temperatures drop and puffer-jacket season returns, Moncler presents an entirely new way to experience its iconic down coats. Today the Italian brand unveiled the Moncler House of Genius in three international outposts, Milan, Paris, and Tokyo, open through January 2020. Each city will celebrate the opening with unique events, creative workshops, and a star-studded roster of headliners. While each House of Genius location serves as a retail pop-up, holding all of this year’s Moncler Genius lines as well as exclusive pieces for each store, shopping is far from the spaces’ primary function.
Under the artistic direction of Francesco Ragazzi, whose dynamically artistic eye is present throughout every eye-popping Moncler piece, the House of Genius is a creative hub like no other. Rotating art galleries line the walls, and each open space features a creativity-inducing schedule of cultural programs. The artwork is updated constantly, curating a brand new experience with every visit.
Each of the three House of Genius locations boast exclusive items inspired by the city. Limited edition apparel and tech accessories are emblazoned with the city crest of Milan, Paris, or Tokyo. One of a kind T-shirts, designed by eleven Moncler Genius designers, can be purchased in a vending machine within the store, as well as unique canvas bags. A diverse array of one-off products, from graphic skate decks to rainbow tie-dyed bags, reflect both the utilitarian roots and whimsical touches of Moncler.
The Moncler House of Genius concept stores are open in Milan, Paris, and Tokyo now through January 2020.
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createdAt:Fri, 08 Nov 2019 15:46:15 +0000