For its Spring 2019 campaign, Vince has created a short film to capture the collection’s relaxed, yet polished aesthetic. “Night Swim” tells a visual story about a group of free-spirited people finding their way onto the grounds of the Paramour Estate in Los Angeles, eager to take a dip in the pool. The film is the first for the fashion label and focuses on the brand’s West Coast roots through its sense of adventure and freedom. Caroline Belhumeur and Patrik Ervell, Vince’s creative director and vice president of men’s design respectively, joined forces and sought to present a cinematic take on the brand’s legacy of California-cool luxury.
Directed and shot by Zal Batmanglij, who is known for writing and directing the thrillers Sound of My Voice and The East, and the Netflix series The OA, the short film has a mysterious undertone conveyed through the dimness of the night and a fog that rests in the air. Through this haziness, however, Vince focuses on the Californian atmosphere. The characters in the short are comprised of LA-based artists, musicians, and actors. They’re familiar with the scenery, catching glimpses of downtown LA through the pine trees, and finding their way to the historic Paramour Estate.
Even through the dark, Vince’s Spring 2019 collection shines with its shades of persimmon, citron, and ocean blues. The sense of adventure is amplified when the trespassers begin stripping off their Vince knits and silks to take a swim. Caught in the act, the climactic moment comes when a bright light shines down from the mansion onto the group playing in the pool. They quickly make their exit, grabbing their clothes and redressing on the way out. Back in their Vince, they give off the impression that they would do it all again.END
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createdAt:Tue, 05 Feb 2019 16:58:40 +0000