When Kim Jones made his Dior Spring/Summer 2019 debut this year, it was one of the most anticipated shows of Men’s Fashion Week. The runway was laden with megawatt stars and floral sculptures created by Kaws, an American artist known to his friends as Brian Donnelly.
Today’s reveal of the first Dior Homme ad campaign features the same flower-covered sculptures from Kaws, reclining behind the likes of Prince Nikolai of Denmark and other in-demand male models.
In case you’re wondering, the creature is called BFF and it’s a streetwear collector’s version of stamps, dropping limited-edition colors, sizes and types of this endearing companion. Here, he appears dressed in a tailored black suit, but he has lived many different iterations: pink, blue, black and white, but always with his signature x-crossed eyes.
Jones is adept at the language of Dior, bringing romance and couture to a house that demands it. He is also keenly great at using his artistic community to contribute to his work, and we’re given a visual delight in this photographic symphony from Kaws and Jones, with Steven Meisel behind the lens. From reinterpreting the iconic bee emblem of the house to installing sculptures with north of 70,000 flowers on the runway and in these campaign images, the combination of Kaws and Jones is a men’s floral celebration.
The campaign, slated to break on Oct. 31 in leading magazines, was art directed by Ronnie Cooke Newhouse, with styling by Melanie Ward, makeup by Pat McGrath and hair by Guido Palau. Digital images were shot by Annie Powers, and the accompanying campaign video was filmed by Jackie Nickerson.END
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createdAt:Mon, 29 Oct 2018 18:47:30 +0000