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Helmut Lang Goes Halloween

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Today, Helmut Lang is releasing a limited-edition capsule collection of tees and hoodies to celebrate Halloween.

Printed with an archival holiday-inspired graphic on pumpkin-colored tees and sweatshirts, the brand pays homage to the iconic Greene Street store’s Halloween festivities of years past.

When comparing this release’s typography found on the back of each piece to the original collection in 2003, the year has been redacted as well as Paris, since the brand is only located in New York City’s Meatpacking district now.

The trend of limited edition collections is sweeping the athleisure, streetwear scene. Off-White x Nike, Kith x Moncler, and Louis Vuitton x Supreme all capitalized on the accompanying frenzy that comes with these kind of drops. Run, don’t walk to Helmut Lang to catch these jack-o-lantern inspired reboots.

The t-shirts (5) and hoodies (5) are available today online.

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prev link: https://www.crfashionbook.com/fashion/a24408387/helmut-lang-halloween-collection/
createdAt:Mon, 29 Oct 2018 17:45:29 +0000
displayType:Standard Article
section:Fashion