The Kardashians have been wearing Fendi all over the place lately, and now a few of them are starring in the brand’s latest campaign. For the Peekaboo bag’s 10th anniversary, Fendi had Kim Kardashian, Kris Jenner, and North West pose in logo-covered clothing for some nostalgic photos around Los Angeles. This is the latest installment in #MeandMyPeekaboo, following a campaign starring accessories and menswear director Silvia Venturini Fendi and her daughters.
The double-F logo has recently made a comeback as part of the widespread ’90s nostalgia trend. While all have made a timely statement, the Kardashian-Jenners have helped most in reviving the aesthetic: Kim posed seductively on Instagram wearing a matching shirt and leggings, while Kylie took daughter Stormi for a logo-filled stroll.
After these moments attracted so much attention, it was only natural for Fendi to bring together three women from America’s most famous family for its next campaign. With the 2000s quickly becoming one of the next decades for fashion nostalgia (the other being the ’80s), Kris, Kim, and North mix their archival prints with the Peekaboo bag, showing that the looks not only work in a new time, but across generations. Everyone from little girls to hip grandmothers can rock the double-F and the Peekaboo, renewing Fendi’s iconic aesthetic in more ways than one.
Later this week, Fendi will release a short film starring the three Kardashian women, featuring Kanye West‘s “Love Lockdown.” All of this seems to proclaim that logomania is not going away anytime soon, and this ultimate celebrity endorsement will certainly bring the letter F around the fashion circuit for the next season of street style.END
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createdAt:Mon, 09 Jul 2018 15:49:47 +0000