Marc Jacobs has his Insta-famous bull terrier Neville, Alessandro Michele once created Gucci animojis in the likeness of his beloved Boston terriers Bosco and Orso, Donatella Versace takes her Jack Russell terrier Audrey everywhere (even on vacation), and Karl Lagerfeld’s Choupette is so pampered, she has two maids. There’s no denying the love that exists between these designers and their pets, but none come close to Valentino Garavani’s undying devotion to his pack of pugs.
“I don’t care about the collection,” the designer emphatically stated in the 2008 documentary “Valentino: The Last Emperor.” “My dogs are more important.” In interviews, too, it’s revealed just how much his pugs—Milton (who passed away in 2013), Monty, Maude, Margot, Maggie, and Molly—are a part of his life. They regularly make cameos in his featured profiles, including a couple of photo shoots with Harper’s Bazaar (one was shot with Linda Evangelista, another with a flock of models in a field). And it wasn’t uncommon for them to travel with Valentino, taking up real estate on his private jet, lounging on the designer’s yacht, or playing among couture.
But one particular pug got his own fashion line. In 1984, Valentino—who had a habit of spinning off diffusion lines (at one point, he had a whopping total of eight)—launched a new ready-to-wear label to target a younger demographic, and he named it Oliver after his favorite. It was reported that Oliver by Valentino was more youthful and “livelier” than his original line, with playful, “sexy” tailoring featuring curved jackets and side-draped skirts and an attitude that was both “haughty and confident.” (A quick search shows that a rare sweatshirt featuring a graphic of Oliver the pug from the now-defunct line is currently up for grabs.)
By 1995, plans were underway for Valentino to bring Oliver stateside, but there were issues with the name, as it was registered to another apparel company in the U.S. It was decided that it would be renamed, but would continue to be called Oliver outside of the States. What became of Oliver is unclear, including the exact date it shuttered. As for the pug, he unfortunately passed away.
“He’s always had pugs,” said Lynn Wyatt, a friend of Valentino. “I mean, they die, and he gets more pugs, and he’s just always had pugs, and when they snore, he loves it, and when they snort, he loves it.”
For model Coco Rocha, it wasn’t a Valentino fitting without his beloved pugs present. “When we’re walking for our fittings, they walk alongside us,” she said. “They’re showing us how it’s done.”
And even though he’s no longer designing, having retired in 2008 (Pierpaolo Picciolo is currently the creative director), at 86 years old as of tomorrow, Valentino will forever be known for establishing a house that became synonymous with luxury, outfitting pretty much every A-list celebrity imaginable (his relationship with Jackie Kennedy is worth noting—he dressed her throughout the JFK administration and designed her wedding dress when she married Aristotle Onassis), making the Valentino red his signature shade, and, of course, loving his pugs.
prev link: https://www.crfashionbook.com/fashion/a20265409/valentino-garavani-pugs-fashion-line-oliver/
createdAt:Mon, 07 May 2018 16:07:18 +0000