When Tiffany & Co. named Reed Krakoff as its chief artistic officer last year, it was viewed as a splashy appointment for the centuries-old jewelry house (you’d be hard-pressed to name a big-name designer at any other luxury jewelry brand). He was tasked with the objective to oversee all branding, redefine American luxury, and to, ultimately, boost slumped sales (he does, after all, have a proven track record for flipping brands, having famously transformed Coach from a 0 million company into a billion leather goods giant over the course of his 17 years at the helm). And it appears as though the decision is paying off, because since he took over the reins, Krakoff has launched not just one splashy collection, but also now, two.
Titled Paper Flowers, Krakoff’s first fine jewelry line for Tiffany & Co. is inspired by individually cut paper flower petals that are pinned back together. And it’s through technical engineering and delicate craftsmanship that each diamond-packed platinum piece is able to so effectively embody the motif. A cuff-like bracelet and a necklace wreath play with negative space, outlining a graphic mash-up of petals. Floral statement earrings colored in a brilliant violet (complete with gradient baguettes for their stems), thanks to vibrant tanzanite gems, beautifully nod to freshly plucked irises. And Tiffany’s famous yellow diamonds are used to light up the firefly of an ornate cocktail ring.
The new collection arrives after Tiffany & Co.’s new 18-person designer atelier was installed last month—a first for the brand to have its artisans, technicians, and engineers all under one roof—as a way to streamline and accelerate the process. It also arrives after Krakoff’s incredibly luxe (albeit controversial) first Tiffany & Co. collection, Everyday Objects, which rendered mundane, ordinary items, like a yo-yo, a protractor, and a tin can, in the brand’s signature sterling silver, and with it, an equally luxe price tag that ranged from the hundreds to thousands.
Scroll through to view more pieces from the Paper Flowers collection, available starting today.END
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createdAt:Mon, 30 Apr 2018 19:33:16 +0000