Patricia Manfield is regularly snapped alongside next-gen girl bosses like Gilda Ambrosio and Giorgia Tordini. She’s been part of the chic pack of Italians running the street style scene as of late. Undeniably gorgeous, it turns out the worldy 25 year-old influencer (born in Russia, raised in Milan) has always had the talent to back up her influencer cred. And because of it, many of Manfield’s Instagram followers have come to dig her music more than her style or #sponcon.
She goes by the artist name Heir, which is a tribute to her parents, classically trained musicians that raised her while touring the world. Now Manfield is taking her singing career to the next level with the release of her first-ever EP, Daddy Issues, out this month. The album is simultaneously breathy, sensuous, catchy, and her lyrics go deep on universal female topics like relationship problems and living in a man’s world. CR presents a preview of Manfield’s new work, including an exclusive look at the music video for her debut single “Threads.”
Being a brand ambassador is one thing. Expressing yourself as an artist is another.
“I’ve been in front of the camera so many times, and I’m used to working with my image to create content for brands. But in the case of my music career, I’m pouring my heart out, so it’s a completely different space. It was weird to be shooting my first music video and then being told I had to create content for the promotion.”
Her evolution from street style star to musician was natural.
“I never really thought music could be a serious job for me, so I got into fashion and started creating content for my own platforms. Most of my followers started to listen to my music knowing me first for fashion. Then I started sharing my passion—posting covers or mashups—and I slowly started taking it more seriously. When I was writing again and got into the recording studio for the first time, I thought: I would spend my life in here.”
Growing up around professional musicians sounds nice.
“My parents played classical music, and my dream was always to be like them. So I basically traveled throughout my childhood going to theaters in like Austria and Germany. I would fall asleep listening to my dad write songs on the piano. He never pushed me to become a professional musician. He made me make up my own mind because being an artist is complicated.”
Her lyrics go deep.
“My songs are mostly about being a woman in a man’s world. I know about my flaws, I know what I need, and I want to wear the pants. That doesn’t necessarily make you bad or a needy woman. Owning that I’ve got ‘Daddy Issues,’ the album name, is how I actually get the power to be myself.”
The video is pretty conceptual, too.
“‘Threads’ expresses that fine line between dream and reality. We all want to escape reality sometimes, but this song is a reminder to return to reality. There are a lot of threads in your life, but you’ll go through it all so don’t worry. Just come back.
The whole visual concept of the album is a video game. You have to play an arcade game to unlock your own levels, and then you can be free. “Threads” is about a girl who wants to keep her boy from escaping reality and just be present.”
She’s a triple threat overachiever.
Instead of studying music, I did one year of law school and then I went into business school. That time was intense because I was also establishing myself in the fashion industry. Business and marketing were always my main passion after music. I was always and school and teachers would hate me because I would chase them after class, hunt them down to ask more questions. Maybe I’m an overachiever, or I’m just unsatisfied.
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createdAt:Wed, 11 Apr 2018 20:54:51 +0000
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