Back in December, paparazzi shots of CR star Kim Kardashian-West donning nude separates made their way on the social media mogul’s Instagram. Forgoing the traditional runway show at New York Fashion Week, West opted to debut Yeezy Season 6 on KKW instead in a campaign styled by Carine with Jackie Nickerson.
Now, mere days before NYFW, West has expanded upon the original concept in the series by enlisting social media stars and influencers to reenact the iconic Kim photographs, tapping CR favorites Amina Blue and Paris Hilton, along with Jordyn Woods, Kristen Noel Crawley, and Shannon and Shannade Clermont among many more.
The photographs, debuting on Instagram, showcase the same looks and locations as Kim’s original campaign, as well as some NYFW nude pictures of the Clermont twins. What West was able to accomplish with Season 6 is distill the direct-to-consumer model to its purest form, as well as allow other Yeezy fans to participate under the hashtag #YeezySeason6. After the initial roll-out of photos, more of West’s friends appeared in the designer’s latest creations on social media.
The collection itself adhered to the nude and taupe color-way for which West has become known. In addition to sports bras and leggings in sandy colors, the new campaign features outerwear, trousers, jackets, heels, and boots.
Yeezy Season 6 is available to shop online.
prev link: https://www.crfashionbook.com/fashion/a15941221/kanye-takes-yeezy-season-6-social/
createdAt:Wed, 31 Jan 2018 14:48:15 +0000