The Line is popping up in Chicago for the holiday season. Vanessa Traina’s aspirational—and entirely shoppable—fashion and lifestyle emporium is taking over the groundfloor level of the city’s Wardolf Astoria hotel until January 2017. Similar to its permanent locations in New York and Los Angeles, the seasonal popup will invite customers to explore a selection of carefully curated items in the surroundings of a fully-furnished home, referred to as The Apartment.
“Our new seasonal store is not only an opportunity to introduce The Line to new audiences but also a way for us to say thank you to our existing customers in the Chicago area,” said Traina in a statement released today. “Now they’ll be able to experience our ‘style in context’ approach in person—just in time for the holidays.”
Open today, the popup will host a number of special events as well as the opportunity to signup for interior design consulting, wardrobe styling, and personalized shopping appointments.
The Line Chicago is located at the Waldorf Astoria at 11, East Walton Street in Chicago, Illinois.END
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createdAt:Thu, 27 Jul 2017 19:45:28 +0000