After Kanye’s anything but intimate fashion show at Madison Square Garden, it was Rihanna’s turn last night. In a mirrored venue, the singer presented her first full collection since signing on as the women’s creative director of Puma in 2014.
Rihanna cast a few of her fellow bad girls like Gigi and Bella Hadid, Stella Maxwell, and Imaan Hammam to walk in her collection, which had Riri written all over it—from the beanies to the bodysuits. “This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with Puma,” says Rihanna, “I wanted to take Puma to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way. I’m looking forward to sharing the collection with the fashion community and fans.”
Fashion and music enjoy so much crossover today, but what makes Rihanna’s stab at design work so well is that she’s selling a look that is truly authentic to her. Save for a few runway twists and “frozen” hair (which could be inspired by one who has escaped a hair color appointment prematurely?) this is exactly what we’d expect to see Rihanna wearing. She’s presented something more real than a wardrobe that belongs in a music video. Her fans will be all over it, but we think that this collection could sell even if her name wasn’t sewn into the tags.
Rihanna’s Fenty for Puma collection will be available in stores starting September 2016.END
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