What do you do if you can’t find the perfect lingerie? Well, if you’re anything like Carolyn Murphy, you’ll collaborate with a lingerie brand, source your favorite fabric, and then sell it exclusively online—exactly like she’s doing for her new range of briefs, pajamas, playsuits, and chemises made in collaboration with London-based lingerie brand, Cheekfrills.
Murphy was motivated by an unsuccessful shopping trip with her 14 year-old daughter Dylan, when their search for age-appropriate lingerie made from natural fabrics came back empty. So she enlisted Cheekfrills co-founder Katie Canvin to help her source, design, and create an organic range of lingerie, free from any synthetic yarns or chemical dyes. The result? A simple and elegant collection that comes in a range of shapes and pastel hues. Of course, it’s suitable for both adults and teenagers alike.END
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createdAt:Thu, 29 Jun 2017 21:28:01 +0000