Gucci is expanding its sartorial horizon into the world of literature with the launch of a limited edition book titled Hortus Sanitatis, which translates to “The Garden of Health” in Latin. The text, which will be released in a limited run of just 1,000 copies on July 5th, is named after the first natural history encyclopedia published in Germany in 1485. The exterior, a bright blue cover with gold foil accents, is reminiscent of a spell book, which feels fitting since creative director Alessandro Michele has had the fashion world under a real-life spell since he took over Gucci in 2015.
Inside, imagery by photographer Derek Ridgers showcases Gucci’s recent Pre-Fall 2017 collection in staged scenarios around Rome’s apothecaries, book stores, and libraries. And of course Michele can’t resist throwing in some exotic animals, cats, and snakes too. Ridgers is lesser known in the realm of fashion, but is noted for his work on the punk scene during the late ’70s to early ’90s, capturing the biggest bands of the day, like The Ramones and Siouxie Sioux.
Hortus Sanitatis will come in a red cotton pouch with a skull and cross-bone embellishment. The first official release will be at London’s Dover Street Market, but international shoppers will later be able to purchase the book at Colette and Commes des Garçon’s Trading Museum in Paris, Dover Street Market and Dashwood in New York, and Arcana in Los Angeles.
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createdAt:Mon, 26 Jun 2017 15:27:30 +0000