If you haven’t booked your summer holiday yet, you might want to consider planning a trip to Paris. Starting June 19th through to August 5th, Balenciaga is taking over the first floor of the French capital’s best concept store, Colette. Creative director Demna Gvasalia has planned an exciting few weeks of events for the duration of the pop-up, including free manicures from Balenciaga’s (and CR’s) nail artist, Mei Kawajiri, in addition to a series of art installations and exhibitions.
At the center of the takeover will be the house’s Fall 2017 menswear collection. Inspired by elevated archetypes of corporate America, the collection first hit the runway back in January at a buzzy show a 20-minute car ride away from Colette in an old publishing house on Rue de Sèvres. A handful of looks from the women’s collection will be exclusively available at the store during the takeover too.
The biggest draw for visitors unable to fork out 0-plus for the larger Balenciaga looks on sale are the range of inexpensive novelty logo items. Red mugs bearing Demna’s genius tribute to American democratic candidate Bernie Sanders’ campaign and black sleeping masks with ‘Balenciaga’ printed in white block lettering are two that will fly off of shelves.
Leaving no detail to chance, it’s also been confirmed that Gvasalia will fill the air with an exclusive new fragrance that mimics the smell of a new car interior. In addition, the creative director has asked the store to install two digital garment printers so that shoppers have the option of customizing some of the tees and hooded sweatshirts on sale.
The takeover is the first of six guest slots that Colette has planned for the coming months. Following Balenciaga’s run, Les Vacances de Lucien, Sacai, Thom Browne, Chanel, and Saint Laurent, will consecutively set up shop on the first floor up until December 20th when the initiative wraps for the year.END
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createdAt:Wed, 14 Jun 2017 15:21:31 +0000