Playboy is, undeniably, one of the most iconic and longstanding magazines to ever grace newsstands. Created in 1953 by Hugh Hefner and now owned and operated by pleasure and lifestyle company PLBY Group, Inc., it is a global cultural phenomenon that has stood the test of time and remains a pervasive symbol of sexual expression and freedom to this day. Today, the legendary publication named multi-platinum music superstar, entrepreneur, and social activist Cardi B as its first-ever creative director in residence.
This expansive collaboration will see Cardi providing artistic direction for co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations, and much more. The rap star will also act as the founding creative director and a founding member of Playboy’s upcoming creator-led platform, CENTERFOLD. This platform, which is set to launch in December 2021, will serve as a home for the world’s foremost creators to interact directly with their fans, expand their communities, and craft their own personal content and commerce businesses. Simply put, CENTERFOLD will take Playboy’s decades-long brand at the intersection of culture and sex to the digital realm.
“It is a dream come true to officially join the Playboy family. I can’t believe this is real,” said Cardi B in a statement regarding her new position. “For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms. I have so many ideas already – I can’t wait!”
Playboy and Cardi B’s co-branded merchandise collections will further expand Playboy and PLBY Group’s swiftly growing direct-to-consumer fashion and sexual wellness businesses on a global scale. Chief Executive Officer of PLBY Group Ben Kohn praised the music icon and her new position saying, “Cardi B is a creative genius and we are absolutely thrilled and honored to bring her immense talent and creative vision to Playboy. Through her unapologetic commitment to free expression, her dedication to lifting up artistic voices and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand … Cardi is the perfect shepherd into this new era.”END
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createdAt:Thu, 02 Dec 2021 15:49:41 +0000
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