With summer comes wedding season, and even with the coronavirus posing obstacles to couples tying the knot, that doesn’t mean the big day is totally doomed. From virtual ceremonies to postponed receptions, couples are rethinking what their dream nuptials look like, and the wedding industry is adapting to the changes.
Sharon Sacks, wedding and event planner to the stars and founder of Sacks Productions, has witnessed this firsthand. “All vendors want our clients to feel safe, excited, and clear about what they’re going to get,” she tells CR. From venues to florists to food and beverage allowing couples to re-book at a future date, Sacks has seen all the moving parts of a wedding unite to ensure that brides and grooms still get their special day. And she knows a thing or two about planning a fairytale wedding–Sacks is responsible for the show-stopping nuptials of Lily Aldridge and Caleb Followill, Michael and Yvette Jordan, and Kim Kardashian and Kanye West.
While the event planning industry and the services tied to it have certainly taken a hit during these uncertain times, Sacks remains optimistic and genuinely enthused about the possibilities that have arisen out of the problem-solving. “I’ve always been one that enjoys the journey with my vendors, my brides and grooms, and my fantastic team,” she shares. “The ideas are unlimited now. We’re all reflecting on what’s important for us and we’re not running a marathon.”
To bring couples’ dreams to life, Sacks has had to modify the way she operates amidst the coronavirus, now doing much of her work over the phone and Zoom video calls. The planner, who would normally be presenting her ideas to couples in-person, showing them invitation options, floral arrangements, and every other detail, is keeping the excitement alive by making the virtual process as tactile as possible. “We’re doing a lot of visuals for them in the very beginning, which is such an exciting element for [the couple] to be a part of,” Sacks says. After sending them a 20-page packet of options, materials will then be sent to the couple where applicable, so they can see samples of invitations, for instance, in person. It’s this hands-on experience and time spent working with the couples and vendors that Sacks says gives her clients peace-of-mind.
While she has yet to plan a completely virtual wedding–most of her clients have chosen to postpone their weddings or opt for an intimate ceremony now and a larger reception next year–Sacks has been brainstorming about what that would look like for her couples. As with a traditional wedding, what makes the day truly special are the moments shared between the couple and their family and friends. “There’s ways of involving your guests, and that is what has been missing,” Sacks says. “The people on Zoom are watching the bride and groom, where normally the people at your wedding are participating with you.”
To create that same feeling of community and proximity from afar, Sacks envisions coordinating at-home experiences for the newlyweds and their loved ones, whether that means sending individual wedding cakes to each guest or having the band record the couples’ first dance song so that everyone can join.
As a new normal descends on various parts of day-to-day life, from wearing a mask in public to working from home, perhaps weddings will also see a shift in the status quo. According to Sacks, weddings will feel even more connected to the bride and groom going forward. “I believe that the beauty of the wedding is not about the grandeur–it’s about what the bride and groom truly want to have as a celebration,” she says. “You’re getting more of that now.”END
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createdAt:Tue, 16 Jun 2020 13:52:19 +0000