A Visual Evolution of Lip Liner

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Loud lips live on in 2020 thanks to lip liner. Today, Kylie Jenner is credited for the trend, however, faking the fuller lip dates back to 1920s flappers and 1930s Hollywood. From speakeasies to cinema screens, the look was spotted on famous musicians and actresses such as the glorious Josephine Baker and illustrious Rita Hayworth. The beauty product was initially a tool to provide a foundation for and prevent the spread of lipstick or lipgloss, often worn in the same shade as the other lip products. As fashion and beauty trends shifted, it made its way into the ’90s supermodel era, female hip hop culture, and, now, the resurgence of all things noughties, where a clearly defined lip liner in a slightly darker shade looks just as chic.

As the illusion of larger lips remains desired, click through to explore lip liner’s evolution into a beauty staple.

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