Well, we didn’t have “Adam Driver turns into centaur” on our 2021 celebrity bingo card, but that’s on us. Besides, this is one of those things you’ll just have to see to believe.
The actor is the face of the newest Burberry fragrance, Hero, which also marks Burberry Chief Creative Officer Riccardo Tisci’s first fragrance for the house. The one-minute long commercial features Driver running into the water as a human, swimming with a horse, and then exiting the water as a… centaur.
The internet pretty much instantly fell apart as the news dropped. From Last Week Tonight’s John Oliver to horse girls to essentially the rest of Twitter, everyone had something to say about the video.
While Twitter may be full of jokes right now, the campaign is also meant to explore Tisci’s codes of duality and the power of the animal kingdom. Jonathan Glazer directed the video with the aim to capture “the enigmatic and adventurous Adam Driver in the awe-inspiring beauty of the natural world, in search of freedom and personal transformation, no longer held back by preconceptions,” read a statement from the brand.
“The campaign challenges the traditional stereotypes of masculinity, bringing together horse and man, and creating a modern myth,” the statement continued. “The powerful imagery of a horse against the vast coastline explores Riccardo Tisci’s codes of duality and the power of the animal kingdom. Through the vivid metaphor of a man becoming a mythical creature in the powerful sea, the campaign illustrates the story of a man leaping into the unknown, overcoming struggles and transforming into something new, while remaining true to himself.”
Driver is most certainly exploring transformation and freedom of expression in this campaign. But while turning into a centaur may seem a bit comical or unexpected, remember that the Burberry logo is a horse; it ties back to founder Thomas Burberry and the original vision of the house being strong and powerful yet romantic and emotional.
“I am so thrilled to have worked with the amazing Adam Driver to embody Burberry Hero for the house,” Tisci said. “He has this incredible depth in articulating what masculinity means today – how strength can be subtle, and emotions can empower. Our founder Thomas Burberry was a man who also celebrated that balance, using a powerful but romantic horse as the iconic emblem for his brand, inspiring many of the house codes we continue today.”
Burberry Hero is available for pre-order now.END
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