New day, new Byredo (sort of!). The fragrance brand has re-released its iconic Blanche scent in a collector’s edition to celebrate intimacy, beauty, and strength.
Byredo is known for its Instagrammable, cult favorite fragrances like Gypsy Water, Mojave Ghost, and, of course, Blanche. But get ready for a whole new Blanche with this collector’s edition. This latest release is an ode to balance and expression; to strength and liberation; and to the unexpected and intimacy.
As a longstanding icon in Byredo’s fragrance catalogue, Blanche is one of the brand’s sexiest scents. It has top notes of aldehyde and rose centifolia; at the heart of the fragrance is cyclamen and violet, and the base notes include sandalwood and musk. But it’s not the scent that makes this new edition of Blanche different than before. It’s the campaign.
Another nod to balance, Blanche showcases UFC heavyweight fighter Ilir Latifi and professional dancer and bikini fitness athlete Rebecka Eklund to present a distinctly Byredo perspective on pure physicality, all wrapped up in fresh white cotton. Byredo has certainly moved away from the expected and the conventional for this release.
”With Blanche, I wanted to capture the idea of texture and fabric and skin — and to translate a level of intimacy which is very human,” said Ben Gorham, Byredo’s Founder & Creative Director.
Against a white background, this genderless scent provides the ultimate sense of purity and intimacy while maintaining that ever present human touch through the earthiness of the sandalwood and musk. This revitalization of Blanche includes a new collector’s edition bottle with a white cap alongside this new photographic campaign with Latifi and Eklund.
This new release comes at a perfect time, too — summer is in full swing and Blanche scent takes us to the crisp and clean scent of white summer linens and slept-in sheets. This also comes at a time of renewed exuberance and closeness, much like Blanche speaks to: while we’ve been apart for what felt like forever, we’re reuniting again. During the quarantine, home fragrance sales rose exponentially. From candles to diffusers to incense, people found comfort in scent. With this re-launch of Blanche, we can keep that love of fragrance alive even as we are able to leave our homes again.
Byredo Blanche Collector’s Edition is available now.
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createdAt:Thu, 01 Jul 2021 14:36:21 +0000
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