Ageless entertainment star Jennifer Lopez seems to have a new beauty line in the works. Lopez took to Instagram on Sunday with a selfie to cryptically reveal, “Sunset glow…#JLoBeauty coming soon.” The post comes one week after uploading a vanity shot with the caption, “Don’t want to keep you all waiting too much longer…..#SomethingIsComing.”
In December of last year, the actress/musician filed a trademark request for the brand including makeup and skincare products. According to documents filed with the U.S. Patent and Trademark Office, the request covers “skin moisturizers, skin cleansers, beauty masks, non-medicated skin serums and face and body creams.”
While details on this new endeavor are still to come, this is far from J.Lo’s first rodeo in the beauty industry. Her long history in cosmetics includes her collaborations with beauty companies such as Inglot Cosmetics and her famed namesake fragrances, with her most recent launch debuting her 25th perfume, Promise, last fall.
The inception of Lopez’s beauty empire is just the latest in an unprecedented amount of celebrity beauty brands. Following in the footsteps of Rihanna, Kylie Jenner, Selena Gomez, Kim Kardashian West, Lady Gaga, Alicia Keys, and Jessica Alba, Lopez will have no problem fitting in with the A-list cosmetics crowd.
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createdAt:Tue, 25 Aug 2020 14:34:49 +0000