As the COVID-19 pandemic continues to effect each industry, beauty brands all over the world have begun repurposing production sites to help combat the spread of the virus. Over the past month, various cosmetic companies have stepped up to provide charitable donations as well as to produce protective supplies such as hand sanitizer. With these troubling times causing an immense amount of fear and uncertainty, it’s comforting to know these brands are doing their part in easing the worldwide anxiety the best they can.
Big names such as L’Oréal, Estée Lauder, LVMH, and Coty have announced they will be shifting factory production towards manufacturing hydroalcoholic gel, aka hand sanitizer, to address the national shortage of the product throughout the pandemic. Coty recently partnered with Kylie Cosmetics in order to produce sanitizer for hospitals all over Southern California. Under LVMH, the fragrance factories of Dior, Givenchy, and Bulgari have transitioned to making and packaging hand sanitizer to be distributed. Estée Lauder also announced that it will reopen an entire facility in Melville, New York, to produce hand sanitizer specifically for high-need groups such as the health care workers on the frontline.
In addition to necessary medical resources, many companies have opted to contribute by donating care packages to those in need. Social distancing measures and stay-at-home orders have left many out of work and unable to afford basic supplies. Avon has pledged to send million worth of personal care and hygiene products like soap and skincare to the charity Feed The Children. The Body Shop donated thousands of cleansing products to shelters and senior living centers. While Unilever, the parent company of Dove and Tresemmé, recently announced its United for America partnership with Feeding America, through which it will donate food, soap, hygiene products, and more than 200,000 protective masks to New Jersey hospitals. Unilever’s efforts also include a national Day of Service on May 21, 2020, where the company will donate every essential item produced in its U.S. factories on that day to Americans most in need. Internationally, the corporation is also contributing 100 million Euros worth of food, soap, sanitizer, and bleach to address global relief efforts.
A number of brands have also provided much needed monetary support to charities and non-profit organizations. One of the most generous donations comes from Mac Cosmetics, which has pledged a million donation to COVID-19 relief efforts globally through the Viva Glam Fund project. Meanwhile, Dr. Barbara Sturm is directing the proceeds from her virtual skincare masterclasses towards Baby2Baby, a non-profit that provides families in poverty with basic necessities like clothing and diapers. Lady Gaga’s makeup brand Haus Laboratories is also pledging to donate 20 percent of its profits to food banks in Los Angeles and New York.END
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createdAt:Mon, 06 Apr 2020 19:47:49 +0000