Fenty Drops Fashion Debut

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Rihanna and her new LVMH-helmed brand Fenty continue to break the mold of a traditional luxury business model with capsule collections. The Fenty house is set to regularly release limited edition collections that follow different themes inspired by the likes of the bad gal herself.

Titled 5-19, the launch project was photographed by British photographer Jack Davison. The first release highlights the work and message of photographer Kwame Brathwaite, a documentarian of the Black is Beautiful movement of the ’60s and ’70s. Coming from similar backgrounds, Brathwaite is also Bajan and shares a surname with Rihanna’s mother, Robyn, derived from her grandfather Lionel Brathwaite.

The collection embraces the message of natural beauty and boundless strength evident in Brathwaite’s work. Rihanna creates an interesting dialogue between past and present by juxtaposing images from Brathwaite’s archive, in which he championed black women and men who refused to fit into society’s ideals of beauty.

Fenty’s Release 5-19 is now available online.

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